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Pipelines (Food (*1 - Buyers (will purchase products) (Purchase package…
Pipelines
Food
*1 - Buyers
(will purchase products)
Purchase package deals
recipe box + 3 customizable recipe cards
discount code if deciding to purchase from the blog post
Purchase single items
promote 1 sellable item every post
*2 Users
(utilizes online resources)
Contribute
exclusive access to the food products we recommend
featured on Today Together
Sign up for email list
chance to be featured in next recipe book
Sign up for email list
early notice of food product reviews
free recipe book with sign up
*3 Visitors
(just looking)
Interact
Target all questions to this group -people who aren't quite cooks, don't have a lot of time, looking for something easy
Social media pitch: see more beautiful food on twitter
Reroute to other (possibly better suited) parts of the site
Include pictures at bottom of posts of similar recipes
backlink
Self Care/Authentic/LGBT+
*1 Join the Community (join community/purchase products)
Sign up for email list
feature in monthly 15 community spotlight
Reroute to other parts of the site
*2 Users (looking for resources)
*3 Just looking (not my audience, but people interested in the audience)
Books/Movies
Motivation