Social Media Strategy for Creatives by: Phil Pallen
Social Media Strategy for Creatives
by: Phil Pallen
Prioritize your efforts.
Where is your audience?
Be really good at 3 not average at a bunch
Each should satisfy a need
Give it purpose
What's your brand in one sentence?
Engage your audience
Only post unique content on each unless it's GREAT!
Social Media is not a tool for broadcast, it's a tool for communiction
Setting up your profile
NEED a great headshot/profile photo
Portray who you are in real life online
Copy written in 1st person
Build up Endorsements
500 contacts (at least)
Boring but important
Human Search Engine
Royalty Free images
Shut up and Tweet
4 tweet types
Attach a link to whatever you're sharing to engage longer
Reinforce the fact that you're an expert
Gets the most retweets
On brand or not on brand (switch it up), for engagement
Most important, the reason you're on twitter
Put thought into it, not "loved your book" but "loved your book and your perspective on..."
Three Main Groups to be aware of Competitors/Indirect Competitors, Like Brands, Brand Heros
Tweet at least 4 times a day, but no more than what's possible for you to keep up with
Most important social media platform to access a targeted audience for free.
Quick and Easy engagement
Hardest to build your platform and get recognition
Second biggest online search engine
Create content that gives people and answer to the question they are looking for
You need one
Branded.me for starting
Most important platform for retailers in converting sales
Not the best option or most useful...
Blog Title Generator
Call to Action
Figure out 3 platforms to prioritize and build up, stay consistent, on brand, and purposeful