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YAOURT Global Branding (Strategy (Adjust with local preference (Provide…

- - - - Campaign
      - Advertising
      - Partnership with restaurant or cafe like Starbucks
      - Celebrity endorsement
      - Word of mouth marketing
    - - Yogurt
      - Yogurt drink
      - Greek yogurt
    - - Asia
        
        Japan
        
        Domestic retail
        
        Delivery order
    - - Adjust with the competitors' price
        
        Around $2-$3 per packaging
  - - - Japan is an ageing society, they will support the demand of more health foods
      - Growing of more ready to eat product
      - Growing of awareness toward food safety and security
      - The Japanese like to try now innovative products
- - - - Campaign
      - Celebrity endorsement
  - - - Expand market internationally