Yaourt Products (Yogurt, Yogurt drink, Greek Yogurt) 
:
Porter's Five forces
Threat of new entrants
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitute products or services
SWOT
Strength
Weakness
Opportunity
Threat
Products
Distribution
Rivalry among existing competitors
Promotion
To sour to fit the global taste
Pricing
Grrek Yogurt : IDR 12500 
Yogurt drink : IDR 8500 
Yogurt 500 ml : IDR 25000 
Delivery service (with terms and condition)
All fruits flavour that acceptable all around the world ( For Yogurt)
Grape
Strawberry
Lychee
Website
Banner
Plain sweet
Blueberry
Using local ingredients
Capturing the environmental friendly people
strong brands appealing for French people
Using real fruits
Have Low Sugar ( Not overly sweet)
People beside French will come to dislike the products
Target Market
Activia (Danone)
French people all around the world
Environmental friendly peope
Teenagers (13-17)
Health concern people
Adults ( >18)
Cheaper price
There are so many competitors in the market with the same kind of products
Different sizes availabe
Yogurt drinks
Chocolate
Banana
Coffee
greek yogurt
mango
raspberry
aloe vera
blueberry
Chobani
Have a distinct personality for the brand ( white and sleek design all around the world)
Same promotional campaign for all around the world
Social Media
Seasonal Discount
Cimory
Heavenly Blush
Collaboration with cafee
Make single serving (Small Package for active people)
No official website (Only Social Media)
Low Brand Recognition
Through local supermarket or minimarket
Be a sponsorship in an event
third party (Agents)
Brand name (In french)
Different sizes for Yogurt
Many flavors
Farmers
Local fresh fruits
Local Supermarket or minimarket
New services (Delivery service)
Substitute products
weak supply chain
New local products
New flavour form competitors
When a more expensive brand enter the global market
Cheap price
Sizes
Yogurt: 250ml, 500ml. and 1ltr
The packaging may not last to be exported far away
Yogurt drink(in bottles): 250ml
Innovation ( Coffee Yogurt Drinks)
Greek Yogurt(in cups): 250ml
Being Certified for health in every country
Have a health certified
Keeping up with the substitute innovation
Looking for local suppliers
Exporting in a country that is not possible to produce the Yogurt
Keep improving and do quality check regularly
Have a special or customized flavor that's being loved in the country (Exclusively for that specific country)
Cheaper than others
Volatile Currency
Partnership or strategic alliances with local in a place that is hard to enter by ourselves like China
the texture of the yogurt is softer than other brand
Promotion by bring back the used bootle
The increasing of price due to the economy situation
Brina Julian
Claudia Jennifer Louis
Gede Raka Mahaiswara
Riska Ayu Saraswati
Leila Sundari
New Technology that new comers use
Change taste of buyers
Large volume of buyers
Switching cost is high
Standard quality of material is change
Local farmer market
Become supplier of big company
Open Yoghurt cafe
Customers prefer buy low fat ice cream or milk