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Yes, you can crush clichés and still create effective campaigns…
Yes, you can crush clichés and still create effective campaigns
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gender became an increasingly important differentiator of these shows and the toys advertised alongside them
marketers take the surefire road and go with the center of their target rather thank make a political statement(they adapt their strategies to the strategies of the toy makers) because marketing is very expensive : they don't want to take a risk
toy makers feel forced to choose a gender because that's how the stores insists on shelving the toys
the resegregation can be dated to a 1984 federal law that deregulated children's-TV programming and suddenly freed toy companies to create program-length advertisements for their products
the positive aspect: the gender distinction and the stereotyping aren't the result of consumer demand!
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ex of a 4-year-old girl who intended to become an astronaut (but the space suits and model rockets she received as birthday gifts were packaged with photos of boys on them)