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Bliss (User flow (Point A to Point B, Guide users to checkout, Make users…
Bliss
User flow
Point A to Point B
Guide users to checkout
Make users feel powerful about their decisions
Increase purchases
Multiple purchase buttons
Pages
Contact
Social media
Email (subscribe)
Locations
About
Products
Face
Body
Bath
Soap
Home
Target audience
18-24
More independence
More purchasing freedom
Healthier/ like organic ingredients
Colour scheme
Pink
Grey
White
Black
Clean font
Display font
Sans serif font
Easy to read
Simple layout
Reflects simple ingredients
Helps user flow
Guides users through page
Modern
White space
Images
Plants
Natural women ('bare-faced")
Social media
Attracts younger audience
Easy to contact
Ethically tested
Not tested on animals
Social media
Attracts younger audience
Natural ingredients