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Public relations (CHAPTER 6 The scope of exercise of the profession in our…
Public relations
CHAPTER 6 The scope of exercise of the profession in our environment
Role of public relations in private companies in product
They favor PR professionals
Role of PRs in charities
They are very important in public relations for their contributions
The exercise of RRPP promote activities and gain public trust
Role of PR in government entities
Make uses of public relations
Ministry of Foreign Affairs
objective
Projection of the positive image of the country abroad
Contribute public relations as
Changing media environment
Greater consumerism
Democratization
Economic growth
The role of public relations in educational institutions
It is the integration of activities of a work / school situation
Each person is different and that those differences are the product
has
Different cultures
Family Environments
It is the integration of activities of a work / school situation
Factors of each person
We have
edad
religion
sexo
apariencia fisica
educacion
politica
CHAPTER 5 Basic Needs for the Exercise of Public Relations
Importance of political freedom
What is it
Absence of obstacles that limit the freedom of expression of citizens.
Look for sources of PR in massification phenomena
Partial plurality
It is a regime of freedom
Exercise the right to propose alternative
Social economic situation
Must be adequate
The key to public relations lies in the interest of citizens and consumers
Concepts of need and desire
The political model is linked to the concept of mass
In the 1940s the characteristics that determine a current society do not emerge