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PUBLIC RELATIONS (CHAPTER 1 HISTORY (Ivy Lee age (Born with communication…

- - - - For what
        
        That justifies the salary of its workers
  - - - whose objective is
        
        Inform the lowest levels and the community establishing relationships with the company
  - - - From the second half of the century
    - - Inform the people
      - Persuade
      - Integrating people with others
- - - - It is the message that must be well prepared and that meets all expectations of the public
    - - They have two objectives
        
        Present a good image to the public to give the acceptance.
        
        To make the dialogue permanent between the organization and its different audiences
  - - - It is based on the origin and characteristics of human groups
    - - Try to find out that exists between an individual and society
    - - Study the behavior of people
    - - Methods that are used to collect information.
    - - It is the one that will bring knowledge to the human being
    - - Science that studies life
        
        Three dimensions of the sign
        
        The Pragmatics
        
        Relationship between signs and those who use it
        
        The Syntactic
        
        Relationship of the signs to each other.
        
        The Semiotics
        
        Relationship of the sign and what it denotes
  - - - Information
      - Persuasion
      - Entertain
- - - - Measuring the target market
      - Segmentation
      - Analysis of the situation
      - Frequency
  - - - Consists of three elements
        
        Definition of corporate identity
        
        Ideal image of the company
        
        Image currently perceived
    - - external
      - mixed
      - internal
  - - - It is an authoritative and qualified opinion