CHAPTER 1 HISTORY
Ivy Lee age
The business area opens its doors for the first time.
At the beginning of the twentieth century, the theory and technique of PR were born
Born with communication channels
whose objective is
Inform the lowest levels and the community establishing relationships with the company
Separate marketing and advertising
Birth of Public Relations
Main objective is to strengthen links with different audiences.
Has any scope in the sphere of our lives
Its history goes back in 1937 when the era of the entrepreneur begins
New motto "Do it well and do it saver
They open the doors to the public and give information to society.
Trust is what sustains the ethical behavior of public relations
It arises in the late nineteenth and early twentieth centuries.
Have a positive image
Lee again puts communicative transparency and publicity ahead
That justifies the salary of its workers
Civilization of the image
From the second half of the century
The public relations are born with a triple foundation
Inform the people
Integrating people with others
CHAPTER 3 Articulation of the P
La comunicación institucional y sus objetivos
We have the communication
It is the message that must be well prepared and that meets all expectations of the public
They have two objectives
Present a good image to the public to give the acceptance.
To make the dialogue permanent between the organization and its different audiences
Theory of communication and public relations
Relationships between humans is connected through communication
Exchange or messages between communicators
Aristotle defined the study of communication with all means of persuasion
It is based on the origin and characteristics of human groups
Try to find out that exists between an individual and society
Study the behavior of people
Methods that are used to collect information.
It is the one that will bring knowledge to the human being
Science that studies life
Three dimensions of the sign
Relationship between signs and those who use it
Relationship of the signs to each other.
Relationship of the sign and what it denotes
Role of communication in the exercise of R.P
Seek the understanding and collaboration of the community to which it belongs.
Communication can be defined as
Communication is transmitted through public relations
CHAPTER 2 Main areas and specific roles of public relations
Role of Public Relations and its Relationship with Company Advertising
How to handle an advertising campaign
Measuring the target market
Analysis of the situation
Functions of R.P in the public, governmental and non-profit areas
Enable the integration of strategies and action plans
Governments are oriented to provide information to the internal public as external
They are a fundamental pillar in the success of government projects through communication
That in every company there must be communication in institutions whether fundamental or non-profit
To value the benefits and importance of the public relations in the execution of campaigns of image and promotion
Advertising is an excellent help tool
Consists of three elements
Definition of corporate identity
Ideal image of the company
Image currently perceived
Three types can be determined
Coordinate activities and support all initiatives
The public is the one that designates a set of person
Role and role of public relations
Must be executed in a disciplined manner
The company must have the notion of how to promote the company
Usually hire the service of public relations
Generate opinion to the public.
It is an authoritative and qualified opinion
The value of public relations is conceived as an anonymous control.