Please enable JavaScript.
Coggle requires JavaScript to display documents.
Consumer Psychology & Buying Behavior (Consumer Behavior (Buying…
Consumer Psychology
&
Buying Behavior
Consumer Psychology
3 Dimensions
Experience
Utility
Symbolism
to improve current product/develop new ones by-
understanding the ordinary everyday lives and activities of consumers
understanding how different types of consumers (e.g. men versus women) think, feel and act
understanding the different ways in which consumers value products and services
designing experiments to test product concepts and enable consumers themselves to innovate
understanding the fundamental human drives which underpin consumer behaviour
Affected by
Importance of product
Marketers
Consumers attitudes
Consumer's nature
Consumer Behavior
Consumer buying decision process
Need recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behavior
Influencing factors
Psychological influences
Social influences
Situational influences
Influencing factors
Social factors
Personal factors
Cultural factors
Psychological factors
Buying roles
Decider
Influencer
Buyer
User
Initiator
Types
