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Consumer Psychology (10 ways to convert more customers (Help customers…
Consumer Psychology
10 ways to convert more customers
Help customers breakthrough "action paralysis" by setting minimums
Embrace the power of labels
Understand 3 types of buyers
Highlight strengths by admitting shortcomings
Use urgency the smart way
Make their brain light up 'Instantly'
Make an enemy
Stand for something
Devils advocate
Keep 'em on their toe'
Consumer behaviour
Consumer personality
Customer experience
current behaviour
intended behaviour
rational ties
emotional ties
Buying role
initiator
influencer
decider
buyer
user
consumer buying business process
Need recognition
information search
evaluate of alternatives
purchase decision
post-purchase decision
possible influence on the process
factors influence buying behaviour
cultural
social
personal
psychological
Types of buying decision behaviour
complex buying behaviour
dissonance-reducing buying behaviour
variety seeking buying behaviour
habitual buying behaviour
How consumer value product and services
Utility
Experience
Symbolism
Key psychological process
Kind of stimuli
Market stimuli
Environmental stimuli
Black box
Buyer characteristics
Buyers decision making
Buyer response
What is psychology
Psychology of marketing
How can psychology help consumer business innovate