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Consumer Psychology and Buying Behaviour (Ways to convert customers using…
Consumer Psychology and Buying Behaviour
How psychology helps Business Innovation?
By understanding the fundamental human drives which
underpin consumer behaviour
By understanding the different ways in which consumers value products and services
By understanding the ordinary everyday lives and activities of consumers
By understanding how different types of consumers think, feel and act
By designing experiments to test product concepts and enable consumers themselves to innovate
Ways to convert customers using psycology
Help customers break through "Action paralysis " by setting minimums
Embrace the power of Labels
Understand 3 types of buyers namely, Spendthrifts, Tightwads and Average spenders
Highlight strengths by admitting shortcomings
Use urgency the smart way
Make customer brain light up instantly
Make an Enemy
Stand for something
Devil's Advocate
Keep them on their toes
Consumer Behaviour
Consumer Experience
Current Behaviour
Intended Behaviour
Emotional Ties
Rational Ties
Buying Roles
Initiator
Influencer
Decider
Buyer
User
Consumer Buying Decision Process
Need recognition
Evaluation of alternatives
Purchase decision
Post-purchase behavior
Factors influencing consumer buying behaviour
Personal
Social
Psychological
Information search
Black Box -The Stimulus-Response Model
Marketing Stimuli
Environmental Stimuli
Buyer's Characteristics
Buyer's decision making
Buyer's response
Consumer Psycology
Consumer psychology is the study of how people relate to the products and services that they purchase or use
Buying Behavior Decision Types
Complex
Variety
Dissonance
Habitual