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Bell Let's Talk X Clara Hughes (INITIATIVE (Ambassadors (Etienne…
Bell Let's Talk X
Clara Hughes
ACHIEVEMENTS
Officer of the Order of Canada
Member of the Order of Manitoba
Star on Canada's Walk of Fame
(Toronto, Ontario in October 2010)
Sport and Community Award
(International Olympic Committee 2006)
Canada's Sports Hall of Fame
(Inducted November 2010)
Honourary Doctorate degrees
Law - University of British Columbia
Letters - University of New Brunswick
Law - University of Manitoba
Flag Bearer
(Vancouver 2010 Winter Games)
La Presse Sports Personality of the Year 2006
(La Presse Newspaper in Montreal, Quebec)
IMAGE
Humanitarian
Mental illness
Author
Professional athlete
Honourable
Public speaker
Canadian
MENTAL ILLNESS
Symptoms of depression and emotional issues
Goal to start a conversation in Canada
Turned to team doctor
Sharing her story with Canadians
Recognized symptoms of depression after the 1996 games
Went public with Bell Let's Talk
CAREER
Summer and Winter Olympics (1996, 2000, 2002, 2006, 2010, 2012)
Winter Games - Long Track Speed Skating
Six medal count: 1 gold, 1 silver, 4 bronze
Summer Games - Cycling
PHILANTHROPY
Take a Hike Foundation
Donation of $10,000
Allies for Kids’ Mental Health
Donation of $5,000
Right To Play Foundation
Donation of $10,000
Bell Let's Talk
Spokesperson and ambassador
AUDIENCE
All ages and genders
Young adults on social media
Those struggling with mental illness
Canadians
Corporations and workplaces
Not-for-profits
Institutions
Governments
INITIATIVE
Launched September 2010
Partnered up with governments and businesses
Support multiple mental health programs
344 grants to organizations
Over $6,000,000 in Community Fund grants
$1,990,000 in grants to children and youth
$1,000,000 in grants to military family support
$469,000 in grants to Aboriginal communities
And more
Raised $86,504,429.05 to date
Estimated to raise $100,000,000 by 2020
Funding for mental illness care
Partnership with Dr. Heather Stuart
Queen's University
Bell Canada Mental Health and Anti-Stigma Research Chair
Ambassadors
Etienne Boulay
Howie Mandel
Marie-Soleil Dion
Clara Hughes
Mary Walsh
Michael Landsberg
Michel Mpanbara
Serena Ryder
Stefie Shock
729,065,654 interactions since 2011
Mary Deacon, Chair of Bell Let's Talk
COMPANY
Canadian
Telecommunications company
Around 50,000 employees
CEO George A. Cope (since 2008)
MOTIVATION
Support mental health in Canada
End the stimga
1 in 5 Canadians suffer from mental health
Two-thirds don't speak up
Help fund research, treatment and support
Start a conversation
Create a mental health culture
Social media presence
Hashtag BellLetsTalk
Four pillars of strategy
Workplace health
Research
Care and access
Anti-stigma