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IMA L5 (pricing models (marketing view (Price skimming: high->low, skim…
IMA L5
pricing models
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marketing view
Price skimming: high->low, skim off affordable customers,inelastic demand
Penetration pricing:low->high, new product introduced,advertising
De-commoditisation pricing: value-based pricing, different from cost-plus,setting based on customer perception of value
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Price unbundling:Advertising a good price for the very basic product or service and then adding extra price structures for additional services or accessories
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