CONSUMER PSYCHOLOGY AND BUYING BEHAVIOUR (Common Stratergies (Understand…
AND BUYING BEHAVIOUR
What is Consumer psychology
Consumer psychology is the study of how people relate to the products and services that they purchase or use.
The psychology of marketing
How consumers think, feel, reason, and select between
How the consumer is influenced by the environment
The behavior of consumers while shopping or making other
How consumer motivation and decision strategies differ
between products that differ in their level of importance or
interest that they entail for the consumer
How marketers can adapt and improve their marketing
campaigns and marketing strategies to more effectively reach the consumer
How Consumers value product and services.
How it feels while using the product/service
What this product says about them.
What uses they find using product/service
Key psychological processes
Use urgency of smart way
People are prone to block out urgent messages
Make their brain light up instantly
Fast shipping and instant gratification
Highlight strengths by admitting shortcomings
Companies who admit their failings than blaming others
Make an enemy
Making products only for several group.
Understand the 3 types of buyers
Stand for something
Make a cause that both client and the company care about.
Embrace the power of lables
Like giving away loyalty cards.
Increasing confident of of already interested customers.
Help customers to break through "Action Paralysis" by setting minimums
Reminding customers how easy to start. "No payments within first month"
Keep them on their toes
Making impacts in customers by surprising with good effect.
The study of individuals, groups, or organizations and the
processes they use to select, secure, use, and dispose of
products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Target market selection
Product or service decisions
The customer experience.