Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING OF FINANCIAL SERVICES (Marketing: An Introduction (What is…
MARKETING OF FINANCIAL SERVICES
Marketing: An Introduction
What is Marketing?
Elements of Marketing
The Marketing Process
The Development of the Marketing Concept
How is Marketing Managed?
Marketing Issues for Financial Services
What are Financial Services?
What Makes Financial Services Different?
The Marketing Challenges
Analysing the Marketing Environment
The Marketing Environment
The Macro-Environment
The Market Environment
The Internal Environment
Evaluating Developments in the Market Environment
Planning Marketing Activities
Marketing Strategy
Developing a Strategic Marketing Plan
Company Mission and Objectives
Situation Analysis
Marketing Objectives
Marketing Strategy
Market Specific Strategy
Implementation
Tools for Strategy Development
Growth Strategies
Selecting the Product Portfolio
Matrix-Based Approaches
The product Life Cycle
Competitive Advantage
Understanding Consumers
Consumer Choices and Financial Services
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase
Post-Purchase Behaviour
Marketing Implications
Segmentation, Targeting and Positioning
Segmentation
Market Targeting
Developing a Competitive Position