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BusinessConnect Deck (Research phase (Peer (Testimonials, Social…
BusinessConnect Deck
Research phase
Peer
Testimonials
Social discussion
Events / Meetups
Teaser
Claims
Social proof trends (get TELUS claim)
Web Page
Infographic
PR - Business press stories about business in the cloud
What we know about owners
7% are actively in the market
FOMO
37% will consider something if it's something they didn't know they needed
Consideration claim on cloud
5x more people thinking about cloud
1350 seats slide State of TELUS business
Insert marketing stats
Care about:
-Cashflow
-Reliability
-Efficiency
Q4 Plan: Ace in the hole: 72% of business owners go with their own provider
Could tell by phone usage
-Email
-Landing page
-SEO
-SEM
-Paper bill
Define the category
7 things you do in business
-Phone
-Projects
-Web conferencing
-Payments
-File sharing
-File storage
-Music streaming
-Video streaming
3rd party research on how prevalent cloud usage is by capability
-Toolbox
-Phone
–Swiss army knife
-Family calendar
The murky market. Lack of clarity. The competition hasn't defined it
Creating the urgency
When do you want to start saving?
Cloud benefits with claims
Financial modelling