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Social trends (Higher expectations (innovation - up-to-date technologies,…

- - - - Ongoing - repaint every year etc
    - - Inhouse or outsource?
- - - - Increase capacity utilisation with 2 distinct segments
        
        Evening and weekend segment for working popn
        
        Convenience very important for this sector
      - Daytime segment with more low impact classes such as water aerobics
      - Invest in suitable equipment and training of staff - focus on low impact rather than high intensity
- - - - Attract and retain customers