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Business environment (PESTLE (aims of doing the PESTLE analysis (identify…
Business environment
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Forces that affect organisation’s ability to develop and maintain successful transactions with its customers
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The Macro-Environment
(external factors that affect an organisation’s performance, many of which are beyond the control of the business)
PESTLE
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tool used to analyse and identify the key macro-environmental (external) factors that may affect an organisation
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SWOT
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Specifying the objective of the business venture/ project to identify the internal and external factors favourable/ unfavourable to achieving that objective