10 ways to convert more customers using Psychology
3.Understand the 3 types of buyers-Tightwads,Average buyers,Spendthrifts
4.Highlight strengths by admitting shortcomings
2.Embrace the power of labels
5.Use urgency the smart way
1.Help customers break through "Action Paralysis" by setting Minimums
6.Make their brain light up 'instantly'
7.Make an enemy
8.Stand for something
10.Keep them on their toes
How Psychology help consumer businesses innovate?
3.By understanding the ordinary everyday lives and activities of consumers.
4.By understanding how different types of consumers.
2.By understanding the different ways in which consumers value products and services.
5.By designing experiments to test product concepts and enable consumers themselves to innovate.
1.By understanding the fundamental human drives which underpin consumer behaviour.
What is Psychology?
Person who consumes, especially one who uses a product
The study of how people relate to the products and services that they purchase or use
The science of behaviour and mental processes
2 Dimensions which consumer value any product/service
What it feels like to use this particular product
What it feels like to use this particular
What uses they find for the product
Negative vs Positive
Key Psychological processes
Buyer respose<=Black Box<=Kind of Stimuli