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Topic 4 Managing the Digital infrastructure (imagining the ecommerce…
Topic 4 Managing the Digital infrastructure
imagining the ecommerce presence
Vision
where is the money?
Business model(s):
Revenue model
who and where target audience
Characterise market place
content?
Know your org - SWOT
Develop ePresence Map
Develop timeline
Building an ecommerce site
management challenges
Developing a clear understanding of business objectives
Knowing how to choose the right technology to achieve those objectives
areas for decision making
Human resources and organizational capabilities
Hardware/software
Telecommunications
Site design
Systems development life cycle
Systems Design
Logical design
Physical design
Testing, 5. implementation and maintenance
Systems analysis and planning
Business objectives:
System functionalities:
Information requirements:
Build the system
Choices: build / host
spectrum of tools for building from low to high
Design aspects
Features that annoy customers
TAble 3.10- slide 38
8 important factors to successful ecommerce design
table 3.11 - slide39