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Marketing Information (Customer environment (what/where/when/why do…
Marketing Information
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External Environment
Political trends - have recent elections changed the political landscape within our domestic or international markets?
Legal and regulatory - what proposed changes in international laws and regulations have the potential to affect our marketing activities?
Economic growth- what are the economic conditions of the country, region, local area in which our company operates
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Competition - who are our major brand, product, generic, and total budget competitors? What are their characteristics in terms of size, growth, profitability
Socio-cultural trends - what challenges or opportunities have changes in diversity of our customers and employees via globalization created
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