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Do men use FB differently than women? (men&women use FB in a different…
Do men use FB differently than women?
men&women use FB in a different way
women vs Men in Usage terms
women tend to have 8% more
friends
than men do
women: more willing to connect with multiple people: they are more communicative
women: share others'
posts
more often
they share posts related to recent purchases/experiences with businesses, including restaurants, beauty salons and retailers
men tend to focus on current events, politics, news and communicating with a small core of close friends
men: share product purchases if they relate to the individual's career/career aspirations
men:
like a post
and move on
women: like a post & leave a comment and they are more willing to leave an emotional response
women: the most
social gamers
men: prefer their games to be console or PC based instead
social media: a woman's world
women: use a lot FB / Pinterest
men tend to spend more time on social sharing sites like Digg/Reddit, as well as video sites like Youtube
LinkedIn: the exception! (both are using it)
sites like Twitter&Tumblr: seem to be roughly equal in male/female users
more women are using social networking (before & now!)
women dominate social media
opportunity for brands to promote stuff / or to create branded games (because women=social gamers)
brands can reach their female audience through FB
social networks
have become our online homes where we interact and communicate with friends&family + with businesses that we patronize
nowadays more common to say : Message me on FB than call me/email me
the disconnect difference
women: tend to unfriend more people over rudeness or hateful comments/posts
men: more likely to unfriend someone for sending ads, game invitations (things that tend to be viewed as invasive by most men)
the friending difference
women only friend someone on FB if they know them in real world
men, on the other hand, are more likely to be friends with someone if there's a mutual friendship in between ( a connection of a connection)
men: more willing to connect with coworkers and other business connections
communication difference
women&men: communicate differently over social networks
men: discussing console games, news, politics
women: tend to use emotional words&phrasing & discuss fashion, retail, food and family
influence difference
women: more influenced by their connections sharing product, purchase or experience information
if friends sure info that they purchased an Iphone rather than an Andoird, this will influence them
men: tend to flat out ask for recommendations from their connections