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Understanding business (Objectives (Managerial objectives (Sometimes…
Understanding business
Types of organisations
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Franchises
A business/ individual buys a license to operate a well- known firm. It's owned by a franchiser and a franchisee purchases rights for the franchise. The franchisee runs the business on the franchiser's guidelines.
Franchiser
Advantages
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Guaranteed, reliable income as the franchisee has to pay a share of their profits.
Franchise expands quickly and becomes more well known (due to more outlets.) which in turn means bigger market share. Also cheap way to expand as the franchisee provides the investment.
Disadvantages
Have to share profits with franchisee, will earn less than if you expanded the business themselves.
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Franchisee
Advantages
Shared risk and support between franchisee and franchiser. (The franchiser pays for marketing and staff training for example)
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The business name is already established, the risk of failure is reduced.
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Internal factors
Managers
If employees are motivated then their relationship with their manager/ supervisor improves. Successful managers; communicate effectively with staff, give appropriate guidance and encouragement, arrange necessary training and development, also encourage employee participation in decision making.
Finance
The capital available to the business. If there’s not enough finance to make new purchases/ investments, such as raw materials meaning production stops and businesses will struggle to compete, and if production stops orders will be delayed and customers become unhappy.
Employees
Employees are the most important asset to the business, if there motivation is low then there productivity will be low as well meaning deadlines might be missed, they will be producing poor quality work, poor customer service which will to the business getting a bad reputation and loss of potential customers also profit. Low motivation could cause a higher absence rate.
Technology
The type of technology used within a business can influence the quality and quantity of the products. If a business hasn’t got the best technology for them then it might mean the business can’t keep up with competitors (eg if they are unable to use social media to sell products but competitors can) then they might lose customers.
Corporate culture
Corporate culture is the values, beliefs and norms related to the organisation that is shared by all its members.
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External factors
Social
Affected by the changing opinions, values and peoples belief. E.g. changes in fashion trends and tastes. The business will need to invest capital in market research to enable them to keep ahead of competitors in producing what people want, which in turn will be expensive and have an impact upon the businesses profits.
Technological
These factors change rapidly and have a huge impact upon the business. If the business doesn't keep up to date with technology they will not get an competitive edge over the other businesses. Also having current technology will make it easier for a business to store and gather data also process it, it’s also less likely to get lost.
Economic
This is how much money people have in a country, what money they can afford to spend on wants, this depends on the unemployment rate. A high unemployment rate means businesses will have a larger number of people they can recruit from to fill any job vacancies (although they might not have the correct skills).
Competitive
If their is a new competitor entering the market then a business may have to have discounts to customers to maintain their loyalty, which can be costly and in turn affect the profits of the business.
Political
The effect the government can have on a business, e.g. through laws, any laws the government pass business have to follow them. If the new laws mean businesses have to change its policies and procedures, this can be expensive and will waste time that could be used for production, therefore creating a loss for the business.
Enviromental
This is about businesses becoming environmentally friendly and sustainable. Businesses have more pressure to recycle. Through becoming environmentally friendly the business will be seen as being socially responsible, which they in turn can use as part of their marketing campaign to enhance their image.
Structures
Grouping of activities
This is when a business is organised by the activities carried out, eg function, product/ service and technology.
Product
When a business is grouped around the products it sells. This allows employees to have specialist knowledge of the products. It is easy to identify if a product is under preforming. Each time a the businesses develops a new product it will need to employee more people. Their may be rivalries between departments which may affect working relations.
Functional
When a business is grouped by department , e.g. human resources, marketing and finance. This allows the customers to contact specific departments. Sometimes department aims overtake the businesses aims, which may lead to the business not being able to respond to changes in the market.
Geographical
When a business is grouped by location. This allows the business to focus on each specific location and cater for their specific needs and the business can familiarise with the locations culture. Technology can be used to communicate with each location although this can be expensive.
Customer
When a businesses is grouped by customer types (market segment/ target market). This allows products to be marketed towards each specific customer group, which in turn can improve customer satisfaction and therefore customer loyalty. High staffing cost is a disadvantage of this structure.
Changing structures
Downsizing
This is when the business removes some of the activities that the organisation carries out (e.g. closing down a branch, factory or division) in response to external factors.
Disadvantage
Some of the activities might be outsourced to enable the organisation to concentrate on its core activities. The organisation carrying out the activity on behalf of the business that is downsizing will be paid for doing this, which may be expensive. It also means that the business needs to trust the outsourced organisation to deliver on time and to the standered expected. Communication between the two businesses is vital to the success of outsourcing.
De-layering
This means removing layers of management from the structure (e.g. moving from a tall to flat structure).
Advantage
Saves capital on management salaries. Allows quicker communication and decision-making due to there being less layers. The business can respond quicker to changes in the market. Employees may feel more empowered to make decisions and to use their initiative, which in turn will increase productivity and motivation.
Disadvantage
Managers have a wider span of control which means supervision and management of employees is more difficult. There will be fewer promotion opportunities for employees which can be demotivating.
Internal structure :
Tall
Also known as hierarchical structure. This type of structure has many levels of management, meaning it has a narrow span of control and along chain of command
Advantage
Many opportunities for promotion which can motivate employees to improve their skills through additional training. Managers/ supervisors can check employees work more carefully as they have less in their control. The role, responsibility and procedures for each job is clearly defined.
Disadvantage
The levels of responsibility and authority within the structure can be seen as a status symbol, causing divisions between managers and staff. Decision making is slow as many individuals in the multiple levels of command must be consulted. Slow response to change in the market and consumer behaviour.
Centralised
When all the decisions are made by the owner and senior managers, they make the decisions then it’s filtered out to the rest of the company. The matrix structure is no more once the project has been completed,
Advantage
The decisions are made from the point of view of the whole business, meaning they will do what's best for the whole business.
Disadvantage
Employees at various levels within the hierarchy are not consulted about decisions which can result in them becoming demotivated
Flat
This type of structure has few levels of management, meaning it has a wide span of control and a short chain of command
Advantage
Employees are able to work in teams and are not so closely watched by managers meaning employees have more responsibility and a wider variety of tasks and allowing them to gain a variety of skills which in turn will motivate them. Faster response to changes in the marketplace because they are already use to doing a variety of jobs, meaning they will have the skills already. Faster communication due to fewer levels of management needed to be consulted.
Disadvantage
Fewer promotion opportunities available. Level of support and supervision from managers to employees is reduced, as managers have more employees to watch. Increased workload for employees in the levels of management, as there is less levels.
Entrepreneurial
Normally used by small businesses. It’s used when the owners and senior managers make major decisions with very little input from employees.
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Disadvantage
Good ideas or creative solutions to problems are not considered because employees have not been consulted.
Matrix
This type of structures is generally only used for when a specific task or project is being carried out. It consists of employees from various departments the organisation.
Advantage
Motivates employees as everyone is involved from across the organisation. Provides employees with the opportunity learn new skills, through participating in a project or task.
Disadvantage
Can be costly to implement and for the organisation to coordinate. Employees may find having two managers (e.g. from their own department and from the matrix structure) confusing.
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Span of control
Wide
More empowerment is possible due to the number of subordinates. There are a large number of subordinates, this can cause extra stress for the manager who may have little time to deal with staff-related issues. Managers may feel that , as they have more subordinates to manager, they are more powerful which in turn motivates them. The organisation will have fewer managers and therefore saves them capital. Shorter chain of command will exist and therefore communication and decision-making is less likely to be more effective.
Narrow
Less empowerment as there are fewer subordinates to manage and the manager is unlikely too delegate as much. Subordinates have more opportunities to communicate and interact with their manager. Subordinates are more likely to have the chance to participate in decision-making and planning, which is motivating.
Decision making
Types of decisions
Strategic
Long term decisions, where the business wants to be in the future. These decisions are made by the owners and the most senior managers. They are non routine decisions. Their are lots of variables in the future that need to be considered, a major policy statements represent strategic decisions. For example the businesses aims and objectives.
Operational
Day to day routine decisions. They are made in response to minor but sometimes important problems that arise each day to week and are routine and repetitive. These decisions are made by all levels of management, but mainly the lower levels. for example dealing with customer complaints or ordering materials from suppliers.
Tactical
Short term decisions on how the strategic decisions will be achieved. They are based on achieving the goals and aims of the business, they go into detail about what is needed and how they will be used. These decisions are made by middle managers. For example increase number of staff.
SWOT analysis
To investigate the businesses strengths, weaknesses, opportunities and threats. It can identify the different internal and external factors that impact the businesses decision-making process.
Role of a manager
Managers have the authority to make decisions on behalf of an organisation to enable it to meet it's objectives.
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Objectives
Managerial objectives
Sometimes managers can peruse their own objectives, e.g. maximise their own salary, improve status and responsibility, delegate work and maximise the number of employees in their charge. (private sector).
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Profit maximisation.
When a business aims to make as much profit as possible, the more profit it has the more successful it will be. (private sector).
Provision of a service
Aim to provide their service in the best way possible to meet the needs of their customers or users. (Public sector).
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Satisficing
When a business aims to make a satisfactory level of profit. This may only be enough profit to keep stakeholders satisfied or enough to provide funds for future investments. (Public sector).
Survival
When a business has an objective to continue trading. It is usually for new businesses or for an established business during difficult times. (private and third sector)
Sales maximisation.
To achieve as much sales revenue as possible, ensures the business can cover costs. (private sector).
Unlimited Liability means that if the business fails the owner will have to pay the amount of debt their business is in. The bank can take the owners possessions (e.g. car, house) if they can not pay off the debt.
Limited liability means that if the business fails then the shareholders only lose the money they invested into the business.
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