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WM and e-business (E-Business (how (Usage data analytics, User profile,…
WM and e-business
E-Business
type of web mining:
WUM
For which purpose
Understand their behavior
Personnalisation of services ans strategies
Target the right customers
how
Usage data analytics
User profile
Behavior pattern
Record analyis of click stream data
CRM
type of web mining
WUM
For which purpose
Accélération of delievry process
Better serving the customer
how
User's profile
Web usage mining
Behavior of patterns
Application methods
Web Usage Mining for Proxy Server
type of web mining
Commercial companies
for which purpose
identify user behavior
provide information
how
by proxy servers.
Cross Selling
type of web mining
Web Data mining usage
for which purpose
allow to cross- sell
how
by web store application
Web Site Service Quality Improvement
type of web mining
remote data
commercial services
non-commercial services
for which purpose
to discover commercial rules
to discover user profiles and models
how
by extracting from log files
by monitoring data.
Customer Behavior
For which purpose
Web personalization ans adaptation
Understanding and predecting customer behavior
Cookies
Log file
Click stream
type of web mining
WUM