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Google AdWords Process Flow (Search Network (Identify the # of campaigns…
Google AdWords Process Flow
Search Network
Identify the # of campaigns and the type of campaigns (branded or product)
Identify goals
Identify or create campaign assets such as copy, l.p., forms, thank you pages
Allocate budget, determine bid strategy, and setup payment
Identify positive and negative keywords via group brainstorm and/or Keyword Planner
Utilize social monitoring tools to develop VOC keywords
Write/design ad copy, landing page and embed form
Create Google AdWords campaigns and setup goal conversion tracking
1 more item...
Display Network
Identify the # of campaigns and the type of campaigns (branded or product)
Identify goals
Identify or create campaign assets such as copy, l.p., forms, thank you pages
Identify or create campaign assets such as copy, l.p., forms, thank you pages
Allocate budget, determine bid strategy, and setup payment
Identify positive and negative keywords via group brainstorm and/or Keyword Planner
Utilize social monitoring tools to develop VOC keywords
Write/design ad copy, landing page and embed form
1 more item...