Nike Case Study

History/Background

global headquarters in beaverton, oregon

over 700,000 emplyees and 700 factories worldwide

more 75% of workforce based in Asia

Nike as a TNC

often in LEDC's because labour cost is less

in the business of "marketing" not "making" their products

like many, nike subcontracts, which means it uses independantly owned factories in other countries to produce its products

Costs