Nike Case Study
History/Background
global headquarters in beaverton, oregon
over 700,000 emplyees and 700 factories worldwide
more 75% of workforce based in Asia
Nike as a TNC
often in LEDC's because labour cost is less
in the business of "marketing" not "making" their products
like many, nike subcontracts, which means it uses independantly owned factories in other countries to produce its products
Costs