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Silk'n' Deck (Shoppers Drug Mart (Beauty Experts (Ambassadors into…
Silk'n' Deck
Shoppers Drug Mart
BeautyBoutique.ca featured brand
BeautyBoutique.ca
Bonus Optimum points
Beauty Experts
Ambassadors into the stores
Direct mail samples
Beach party
Titan
Silhouette
Pop-up demo
Give away Spin to win
With instagram fold in
Radio remotes
Buzzfeed
Revit
Flash 'n' go
Blue
Strategic Upfront
People: Target
Objectives: Stand out / vs. fitting in
Wants to look good but no $$ for expensive salons
Convenience
Insecurities
Strategy
Win in stores now. Work on the longer term branding
GoodLife
Pop-up demo
Into the dressing room
Online coupons
EBates
Groupon
Magazine insert
CNE / PNE / Montreal