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Industry: Nike (Nike facts (In 2014, Nike had revenue of $25 billion, Nike…

- - - - The main market is in developed countries where the customers are more affluent
  - - - Improvements in technology enable control from countries far away like the US
      - Nike can pay lower wages to workers in developing countries
      - The workforce is flexible
      - No health and saftey insurance
      - Can avoid trade restricyions
      - Access can be giver to all markets across the globe