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Corporate Entrepreneurship (Causes (e.g Xerox - working freedom) (Elements…
Corporate Entrepreneurship
Causes (e.g Xerox - working freedom)
Social, cultural, business pressures (social - working freedom - create better product)
Beat competitors, innovate & grow business
Definition - ENT action within organization
Instill ENT spirit (overcome growth resistance)
More products & profit
Elements (CE > activities)
Corporate venturing (e.g autonomous dept)
Innovativeness
Renewal - new key ideas (e.g new business concept)
Proactive - take risk, experimenting, pursue opportunity, leading
Strategic orientation
Influential input into firm's strategy
Philosophy, perception, internal & external environment
Present opportunity > resources (opportunity implementation)
Resources do not constraint action
Traditional - efficient resource use > resource availability (starting point)
Commitment to Opportunity
Entrepreneurial orientation
Responsive towards opportunity
Rapid pursue, rapid resource withdraw
Opening most windows of opportunity
(Initial feedback) - Loss - "pull the plug" - minimize loss
Administrative orientation
See infos first
Infos - (Feedback analysis) - e.g big ROI
(Big ROI) more resources allocated
Staying for longer time
Management structure
Customers > (several layers) > top management
Informal network > external feedback
Organizational fluidity (adapt to change)
Traditional - internal efficiency > adapting external change
Traditional - (delayed) detection > communication > DM
Reward philosophy
ENT pursue new opportunity, entry, profit, benefit.
Need e'yees new innovation
Reward innovation discovery & exploitation
Traditional - reward responsibilities (more resource > more responsibility)
Promotion provides responsibility
Learn from Failure (common) fail > terminate initiative
Fail (opportunity) > Learn mistakes > Avoid mistake
Initiative importance ∝ Grievance (late, kill ENT spirit)
Grief recover (dual process)
Seek support > Express emotion > Discover reason > Break emotional bond (loss orientation)
Focus energy > Overcome failure > Distract emotion (restoration orientation)