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TOPIC 3: Lecture 3 / 4 Business Models and Strategies (Eight Key Elements…
TOPIC 3: Lecture 3 / 4 Business Models and Strategies
Definitions
Business Model
Business Plan
ecommerce Business model
CASE
GROUPON example
Eight Key Elements of a Business model
Value proposition
Revenue model
5 primary revenue models
Market opportunity
Competitive environment
Competitive advantage
Market strategy
Management team
Organizational development
Business significance of elements of BM
B2C models
eTailer
Community provider
*Content provider
Portal
Transaction broker
Market creator
Service provider
Def
Example
Revenue model
B2B Models
Net marketplaces
e-Distributor
eProcurement
exchange
Industry Consortia
Private industrial network
How ecommerce changes Business
Industry structure (IS)
Barriers to entry
Threat of new substitute products
Bargaining power and strength of suppliers
Bargaining power of buyers
Bargaining power and strength of suppliers
example of how the Internet influences the IS
Business Strategy
5 strategies
Types of eCommerce
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