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Why can't NBA reach their goal of x% increase in revenue? (Generating…
Why can't NBA reach their goal of x% increase in revenue?
Source of Funds
Existing sources are being underutilised
lack of repeat donations
people are not being incentivised to repeatedly give
People aren't being reminded of the option to give regularly
No systems to facilitate donor support
Poor/no communication with donors
Unsophisticated database (for feedback, analytics etc.)
not achieving desired size for average donations
People see no recognisable connection between their donation and impact
no upselling
Potential sources are not being exploited
lack of awareness
inconsistent marketing
Exist in a niche market due to rarity of disease
people don't want to give
People are not directly affected
People believe money can be put to better use (within the charitable sphere)
Generating Revenue from Source
Current Channels are not optimal
Lack of diversity
Large majority of revenue comes from Run2Cure
The mix of current channels is weighted towards one-off donations
Revenue streams are not capable of accommodating for the entire range of revenue sources (donor base)
Organisational Constraints
Lack of Resources
Tight labour force
Not much cash
Geographical Limitations
Cannot reach all of those affected or willing to donate with events
Difficult to secure corporate funding due to lack of physical presence
No research capabilties
Difficult Competitive Landscape
Charities with a broader focus attract more funds
Saturated market for cancer charities
No Conversion Strategy (strategy to convert people/enterprises into repeat donors)
No fundraising kit/guidelines for external parties
No instructions for schools
No instructions for SMEs
Lack of sales expertise/personnel