History of milk timeline

1991 - In 1991, Anchor launched Anchor Spreadable, a butter that spread straight from the fridge.

1919 - By 1919 the NZ Dairy Association had amalgamated with other companies to form NZ Cooperative Dairy Limited – which adopted the anchor as its registered trade mark.

1886 - In 1886 Henry Reynolds – entrepreneurial Cornish farmer established a tiny factory in Pukekura, near Cambridge with the goal of making quality butter

1911 - February 16, 1911 displays an advertisement for New Zealand butter "made under ideal conditions from cattle grazed on the greatest pastures of the world&quot

1930's - In the early 1930's, due to the depression, butter was cheaper than margarine.

1921/1926 - Anchor butter was heavily promoted in 1921-1926 which lead to the firm establishment of the Anchor brand which in later years would become the biggest selling brand of butter in the UK.

1939 - With the outbreak of the war in 1939, all butter and cheeses were requisitioned by the Government and rationed in New Zealand to increase supply of an anonymous brand to Britain. All

1950 - 1950 A Famous Butter Returns

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1934 - In 1934, the Anchor Club was introduced which issued a monthly magazine and gave membership badges to children who sent in the required number of wrappers.

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1940 - 1940 NZ Dairy Products Marketing Commision after thhe war, the New Zealand Dairy Products Marketing Commission was established.

1954 - Butter was de-rationed in 1954 and brand produce trading resumed

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1960s - The concept of supermarkets arrived from America in the early 1960s.

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1982 - Anchor aerosol cream was launched in 1982,

1972 - In 1972, Anchor launched 7.75oz packs with a £200,000 TV campaign.

1960s - In the late 1960s Anchor became the premier brand,

1978 - NZ had to reduce exports down to 138,000t annually by 1978.

1983 - In

1983, In 1983Shake – a milk shake drink was launched along with savoury butter packs –butter mixed with herbs and spices.

late 80s/1990s -From the late 80s to through to the 1990s New Zealand watched a modern family stumble through life.

1986, the centennial year for Anchor, sees the first Dancing Cows commercials appear on TV.

late 90s/2000 - In the late 90 the Made of New Zealand campaign was launched.

1984 - By 1984, there were over 50 Anchor products.

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1994 - People started to come back to butter in 1994,

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In 2000, Anchor launched its new 'curvy' bottle with a handle designed for comfortable grip and a more accurate pour.