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Climate Change webpage - Greenpeace UK (Language (Repetition ("…
Climate Change webpage - Greenpeace UK
Language
Repetition
"catastrophic climate change...catastrophic climate change"
Represents endlessness of climate change
Harsh c's
Fricative
"The government needs to put in place meaningful policies to urgently reduce emissions...The government needs to put in place meaningful policies to urgently reduce emissions."
Emphasises how little government is doing - It's up to us
Present Continuous
"What we are doing"
Reader can get involved
Statistics
Reassure reader
Emotive
"We're the last generation that can stop this global catastrophe"
Juxtaposes 1st paragraph talking about consequences
Makes reader feel obligated to take action
2nd Person
"we need your help"
More personal to reader
It's their problem too
Rhetorical
Questions
"Ireland is banning the bulb, why can't we?"
Putting everyone in a group
Audience feels like global warming is their fault
Audience feels obligated to do something
Present Participles
"Heating up in Bali"
Makes it seem reversible
Layout + Structure
Links to definitions
Recognises broad audience
One line paragraph
"All that's missing is the action itself."
Underlines the irrelevance of our little actions
Bold
"We
can
stop catastrophic climate change."
Stresses that change is possible - Don't give up
Headings
"What we do"
Easily accessible for audience
"Add your voice!"
2nd Person + Imperative
Authoritative
Pictures
A single iceberg
Emphasises scarcity
Amplifies severity of situation