Climate Change webpage - Greenpeace UK (Language (Repetition ("…
Climate Change webpage - Greenpeace UK
"catastrophic climate change...catastrophic climate change"
Represents endlessness of climate change
"The government needs to put in place meaningful policies to urgently reduce emissions...The government needs to put in place meaningful policies to urgently reduce emissions."
Emphasises how little government is doing - It's up to us
"What we are doing"
Reader can get involved
"We're the last generation that can stop this global catastrophe"
Juxtaposes 1st paragraph talking about consequences
Makes reader feel obligated to take action
"we need your help"
More personal to reader
It's their problem too
"Ireland is banning the bulb, why can't we?"
Putting everyone in a group
Audience feels like global warming is their fault
Audience feels obligated to do something
"Heating up in Bali"
Makes it seem reversible
Layout + Structure
Links to definitions
Recognises broad audience
One line paragraph
"All that's missing is the action itself."
Underlines the irrelevance of our little actions
stop catastrophic climate change."
Stresses that change is possible - Don't give up
"What we do"
Easily accessible for audience
"Add your voice!"
2nd Person + Imperative
A single iceberg
Amplifies severity of situation