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ECHO by Amazon (Possibilities (Connected house (Change the colors,…
ECHO by Amazon
Target market
Middle to upper class working professionals
Between the ages of 25 to 50
Price
From $179.99 to $253.79
Possibilities
Streams songs
Amazon Prime Music
Spotify
Songs of other devices
Radio
Read audio books
Alexa reads kindle books
Asks questions to Alexa
culture
weather
cinema time
etc.
TV program
Cooking
Timer
Read recipes
Convert measurements
Order pizza
Ask for a ride
Uber
Lyft
Connected house
Change the colors
Thermostat
Switch on/off
Control garage door
Doorbell
Lock the doors
Home security
Phone calls
Check bank account
Check your stock
Workout 7 minutes
track sport progress
Over 3000 skills
Review on the product
Positive
Futuristic
Accessible
Practical
Multi functional
Discreet design
Nice design
Adapted for any user
Negative
Weak bass
Uneven quality of the sound
Cannot be sync with Smart TV or Speakers
Competitors
Siri by Apple
Cortana by Google
Google home by Google
Lenovo Smart assistant by Lenovo
iVee
Triby Smart speaker
Characteristics
Alexa: intelligent personal assistant
Hands free speaker
360º omni-directional audio
App for further possibilities
Compact
235 mm x 84 mm x 84 mm
1064 grams
WiFi and Bluetooth connected
Portable
Value proposition
Social robots
