Please enable JavaScript.

Coggle requires JavaScript to display documents.

:star:SPOON:star: (Marketing Communication Plan :fire: (Needs (Touch young…

- - - - Marie, a 75 yo woman has been living with the Parkinson disease for a few years. Marie was an active manager in a big tech company with a good level of income. She was a single, strong independent mother with 2 kids who had to go through a lot. After retiring out in the countryside, her her children moved far away, and the tremors started to appear and effect her everyday life. Eating became a hard task and she lost the joy of a good meal. LIFTWARE is here to help her eat and get the independence she once had and gain more confidence during her lunches and dinners.
    - - George and Judy have a young daughter named Kate. she is 3 yo, has a lot of energy and she is learning how to eat. The problem is because she has no sense of balance, she still knocks over the peas off her spoon all over. And George and Judy are sick of wasting food and having to clean up after Kate. They think that LIFTWARE can help their daughter learn how to eat faster without making a mess out of the process!
    - - Restaurants that receive elder customers, with many with tremor conditions can buy some LIFTWARE products in order to help their customers during their meal. The customers like Marie can feel reassured in such a place that are willing to take care of her whilst eating at the restaurant, like she once did during her career.