Your Guide to Beach Safety (True Story (Ordinary holidaymaker (Emphasises…
Your Guide to Beach Safety
Bold + Bright
Catches reader's attention
Red + Yellow
Same colour as RNLI's logo
Emphasises their authority
Give reader confidence
From reader's perspective
Empathise with victim
"Will and his Mum reunited"
Sounds like Will was a very close to death
Still want beach to seem fun
Emphasises importance of RNLI
Illuminates RNLI's authority
Makes it more personal to reader
"Strong Swimmers" + "Tired/Weak Swimmers"
Everyone feels involved
Bullet points start with active verbs + imperatives
"check your board" + "wear your leash"
Zoomorphism in "leash"
Reader feels under their control
"Will you help us meet this need?"
Rhetorical + Direct + Emotive
Makes reader feel as if they're also helping lives
At the end - reader now feels obligated to help
RNLI looks knowledgeable
Coming from RNLI
Authoritative but still want reader to feel as if they can have fun at the beach
Emphasises it could happen to anyone
Naming the lifeguards - "Bernadette"
Simile - "The water was like a whirlpool."
Emphasises power of water
Shows you need the RNLI
"I lost sight of them which was terrifying."
Exemplifies the mother's helplessness
"I was crying"
Emotive language emphasises how terrible an ordeal it was
Whole thing is Direct Speech
Makes it more personal to audience
"If they hadn't been there that day, my boys would have drowned."
Highlights the RNLI's necessity