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Your Guide to Beach Safety (True Story (Ordinary holidaymaker (Emphasises…
Your Guide to Beach Safety
Layout
Bold + Bright
Catches reader's attention
Red + Yellow
Same colour as RNLI's logo
Emphasises their authority
Labelled Diagrams
Give reader confidence
Pictures
Emphasise couragesness
From reader's perspective
Empathise with victim
Captions
"Will and his Mum reunited"
Sounds like Will was a very close to death
Avoids horror
Still want beach to seem fun
Emphasises importance of RNLI
Headlines
Imperative
Illuminates RNLI's authority
2nd Person
Makes it more personal to reader
"Strong Swimmers" + "Tired/Weak Swimmers"
Broad audience
Everyone feels involved
Bullet points start with active verbs + imperatives
"check your board" + "wear your leash"
Authoritative
Zoomorphism in "leash"
Reader feels under their control
Language
"Will you help us meet this need?"
Rhetorical + Direct + Emotive
Makes reader feel as if they're also helping lives
"Thank you"
At the end - reader now feels obligated to help
Statistics
Reassure reader
RNLI looks knowledgeable
Persuasive
"we suggest"
Coming from RNLI
Authoritative but still want reader to feel as if they can have fun at the beach
True Story
Ordinary holidaymaker
Emphasises it could happen to anyone
Naming the lifeguards - "Bernadette"
Sensitises story
Simile - "The water was like a whirlpool."
Emphasises power of water
Shows you need the RNLI
"I lost sight of them which was terrifying."
Exemplifies the mother's helplessness
"I was crying"
Emotive language emphasises how terrible an ordeal it was
Whole thing is Direct Speech
Makes it more personal to audience
Conditional
"If they hadn't been there that day, my boys would have drowned."
Highlights the RNLI's necessity