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Climate Change: The Facts (Language (Facts + Statistics (Not overly in…
Climate Change: The Facts
Language
Conversational tone
Q&A
Easy for audience to read
Facts + Statistics
Reassure reader
Add credit to source
Not overly in depth - "Bubbles of gas..."
Recognises audience
Colloquials
"farting cows"
Easier for readers to understand (accessibility)
Metaphors
"...global warming has become a political hot potato..."
#
Active verbs
"Trigger"
Shows urgency we need
Opinions
"Unfortunately not."
Normalisation of a serious situation
Structure
Subtitles
Very easy for reader to find specific info
Order - Definitions, Effects, Solutions
Easy to follow
Very short paragraphs
Doesn't intimidate reader
Easy to read
Symbolise rapid increase + danger of global warming
All looks the same
Solidifies inevitability of global warming unless we change something
Diagrams + Graphs
Simple labels
Recognise audience
Extremely steep gradient
Scares reader
Makes reader want to take action