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ADVERTISING (POSITIVES :check: :check: :check: (Customers (some people do…
ADVERTISING
POSITIVES
:check: :check: :check:
Company
introduce their products to customers
Customers
some people do enjoy adverts
more choice to buy products
aware of the products
Society
industry that employs many people
Advertising
a form of modern art
a key part of modern business
create demand for products
NEGATIVES
:green_cross: :green_cross: :green_cross:
Customers
MANIPULATES people
confuse customers
*Many''s the
time
distorted version
of reality
is shown *
We are encouraged to associate certain brands with a higher status
make customers follow trends, not really follow their favorites
buy what customers dont really need
adds to costs
An organisation has to spend large amount on advertising which increases the cost of the products.
#
To
meet
this
expenditure
, price of the product is raised
#
No manufacturer pays for the advertising expenses out of his pocket
#
#
Advertising
advertising claims
are sometimes
embellished
or emphasized just to
make the sale
.
aim their marketing at children
put pressure on parents
to buy them things they like
children are
relentless in their zeal
to persuade parents to make purchases based on ads they've seen
children will
exert considerable influence on
their parents and can be
unrelenting in
doing so.
the child's fervent pleas
children easily be influenced by ad
focus on selling a brand image
Society
Some is in Bad Taste:
OPINIONS
:warning: :warning: :warning:
Should be REGULATED
Products that can be risk to health should display warnings
Advertise cigarettes
Warnings must be displayed on cigarette packets
Illegal to advertise cigarettes on TV
Ad & Children
Unhealthy foods
shouldnt be marketed in a way
that attracts children
ad aimed at children
should be controlled or even banned
While often effective,
marketing to young children
comes with disadvantages
.
VOCAB
:tada: :tada:
advertisement
advertising costs are
passed on to
the consumers in the form of high prices.