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User Flow (Retention Techniques (User Uninstalled App (Mail: Ask User for…

- - - - If not Open: Send mail when FB friend creates for 1st Time
  - - - For every 3rd Post in a Trail
        
        Subsequent Posts: #Total Tryouts/#Posts > 50
        
        Notif: Your trail is amongst the top 10% of the whole community. Wanna share it across?
        
        Notif to Followers who received <2 notif in a day: XYZ has just created a new trail!
  - - - To people who received < 2 notifs and following the user-Notif: 1) xyz has explored around after a long time. Check the post and shed some love! 2) abc added new post to "xyz trail name"
  - - - Notif: 1) abc, xyz and x others explored around when you were away, 2) Checkout what your friends have explored in weekends!
    - - Notif: 1) T:Hot & Trendy D:You don't want to miss what's hot & trending, trust us! 2)T : Weekend is coming! D: Checkout what people are looking to explore this weekend! 3) T: It's almost weekend! D:Why not Tryout some of the trending spots in the town 4)
- - - - Created a Post/Trail in a New City
        
        To all Followers: ABC is in CITY_NAME. Checkout what he/she is exploring there!
- - - - Crosses 25 Tryouts for First Time: Title: You are getting noticed! Description: 25 people want to tryout the experience you shared!
      - Crosses 50 Tryouts First Time: Title - Now that's called an influencer! Description: 50 people want to tryout the experience you shared!
      - Crosses 100 Tryouts for First time: Title - You've gone viral! Description: This is your first 100+ tryouts on a post
      - Same Trail
        
        Creates 3rd Post
        
        Notif: After 15 Tryouts and Trail not shared yet by user. Title: Your trail is trending! Description: Share your beautiful trail with friends now!
        
        Notif to Followers: XYZ has created their first trail! [ONLY IF THE FOLLOWER HASN'T CHECKED THE TRAIL]
        
        Subsequent Posts
        
        Notif: After 30 mins of latest post created in time frame: If trail has greater than 3 posts Trail Share if less than equal to 3 posts then share post
        
        After 3 days: Notif: Complete your trail - " abc". Community would love to see more of your explorations!
      - Some Other Trail
        
        After 1 Days: Notif: Checkout the best trails on Trell created by the community. Direct to Trail of the week
        
        Mailer: How to create Trails or What are trails
        
        If not open: change the subject
      - First Time user gets 50 followers: Title: Woosh! 50 followers! Description: The community loves your explorations, you've got them following you
      - First Time user gets 100 followers: Title: Woah! 100 Followers and counting.. Description: Way to go explorer! You have got the whole city rolling!
      - Covers 50 Places
      - Covers 100 Places
      - Covers 25 Places
    - - After 2 Days: Notif: Community is waiting for the next explorations in your trail 'abc,/ Your Trail seems to be incomplete. Would you like to share more explorations in it?
      - If App uninstalled Mailers: Every Sunday 10 AM. Your last post has got xx Tryouts and xx people followed you after the post. Checkout what other people have explored on Trell
        
        If not Open: Change the subject
  - - - No Posts Created
        
        Following <10 People
        
        Tuesday n Saturday 7 PM: 1) Connect with Best of the Trellers, at your doorstep! 2) Are you following these profiles on Trell yet? Tap to view! 3) These are some people who share your interests. Tap to view!
        
        +1 Days after 1st Tryout achieved: T: Share your first exploration today! D: The whole community is waiting to know what places make up your world!
        
        +3 Days after 1st Tryout Achieved: T: Checkout what people have shared about
      - +1 Day: Title: Never miss out on places you want to visit! Content:'Try Out' phenomenal posts & we'll remind when you're around
        
        Popup: T: 'Try Out' Now! D: Try Out' tales & we'll notify you when you're around!
      - +3 Day: Title: Want to get to an experience later? Desc: Tryout some of the trending spots in the town!
        
        Popup: T: 'Try Out' Now! D: Try Out' tales & we'll notify you when you're around!