Inepretive planning is complex need = process mapping
Master plan project brief
What vistor routs / oriatio
Concept development for museum gallerys
Who youa re tagetting teh approach a,t, nature of audeinces, expectaions and perceptions of audiences
What : Collections audit, outline those most likely to attract a response from the visitor.
Why- aims and objetives,
how you wish to present the matieral
Who -secific target audeince
does it have a communications straegy?
Devloping themes, - should be able to sumaries the theme in one short sentence te big idea
themes are link to mission statement, strengths of colection, piority audeinces
RUGBY LINKED TO RUGBY FAMILY
must be broken into sub themes 7 plus or minus two the magic number.
theatic approach encorages connections betwen - make connections between displays and make ttaeents , paces teh displays
ISSUE THAT RUGBY MUSEUM IS ALL PERMENANT DISPLAYS CAN T BE EASILY CHANGED
" museums must change or die. The must compete i the modern world for their audeinces and their resoources agains other lesuire activities and - in a time when wthere are too many museums and other heritage attractiond eith new ones still opening and teh audience at best static- against each othr
=RUGBY MUSEUM ATTRACTION WITHIN ATTRACTION
the devil is in the detail- what matters is the individual encounter with the real thing....direct engagement with objets.. =OPEN UP CALCATTA CUP? NEED FOR STAFF?
ROWING= object orientated, colelctions central to displays
rugby OBJECT display- intrinci value speak for themselves . Theamtic .
Concept object, foucs on ifo or messsage, obejcts with supporting roles.
ISSUE RUGBY AND WOME IOS COMEPTITOM, WAY PLACED OBJECTS , womens narrative not piority
rugby = social experience, and congitive, understanding / information, obejct experiences, rseeking the real think,....less introspecive experiences...reflection..but did have sense of belonging pg 285