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Marketing (III. Organizational Markets (Buyer Types (Price-oriented,…
Marketing
III. Organizational Markets
Characteristics
Situations
Straight Rebuy
Modified Rebuy
New Task
Buying Center
Emotional/ Reational
Buyer Types
Price-oriented
Solution-oriented
Quality-oriented
Strategic Buyer
Purchasing Orientation
Customer
Purchasing
Supply chain management
Products
Routine
Easy-to-reach
Strategic
Shortage
Governmental
Low budget
Returning
Price-quality
Public money
Product Policies
Marketing Mix
4P
Product
Price
Place
Promotion
4C
Customer needs
Cost
Convinience
Communication
Service
HIPI-principle
Intangibility
Inseparability
Heterogenity
Perishability
Levitt's product onion
Core benefit
Generic
Expected
Augumented
Potential
New product
Target
Innovators
Early adopters
Early and late majority
Laggards
Marketing stategy
Diffentiate
Compatibility
Complexity
Division possibilities
Communication
Grouping
Consumer/ Capital
FMCG/ durable
Food/ non-food
Mass/ Luxury
High/ Low-involvement
Services
Definitions
Product line
groups
similar
Product mix
all
customers buy
Product strategy
management
brands/ lines
Price Policies
Functions
Cost/ Profit
Social preferences
Mirror market circumstances
Orients customers
Process
Principles
Production cost
Demand
Behaviours of competitors
Profit
Methods
Full-cost
Customer-oriented
Competition-oriented
Business
Final Prices
Price Policy
P model
Psychological effects
Competitors/ Distributors
Price Tactics
Skimming
Penetration
I. Terms. Definitions.
Business Transaction
Environments
Macro
Micro
Development of Marketing
Wants
Competition
Surplus
More Options
Business Philosophies
Production-oriented
Product-oriented
Sales-orientation
Marketing-orientation
Social marketing-orientation
Cores
Philisophy
Behaviour
Tools
Economic/ Social Power
Organizational Sub-system
Science of exchange
II. Customer Behaviour
Defiition
Customer Behaviour
individual
organizational
Consumer Behaviour
personal
household
Buying Behaviour
need
want
Consumption
Functional
rationality
utility
problem solving
Symbolic
emotion
self-satisfaction
self-expression
7Os
Influencing Factors
Social. Cultural.
Culture
Lifestyle
Reference
Household
Personal
Perception
Learning and memory
Motivation and personality
Attitude
Purchase
Types
Impulse
Routine
Limited
Extended
Risks
Functional
Social
Financial
Physical
Time lost
Alternatives
Marketing Research
Information
Primary
Secondary
Planning
Design
Aims
Background
Method
Secondary
Application
Preparatory
Identification
Understanding
Analysis
Planning
Formulation
Evaluation
Subjects
Market
Target Groups
Problems
Process
Sources
Evaluation
Value
Cost
Analyse
Synthesis
Elaboration
Database
Customer
Data Mining
Data Warehouse
Syndicate Research
Primary Research
Classification
Exploratory
Conclusive
Types
Quantitative
Aims
Description
Estimation
Connections
Characteristics
Questionnaire
Pollster
Statistical
Big
Short
Methods
Personal
Telephone
Postal
Electronic
Qualitative
Aims
Identification
Definition
Understanding
Characteristics
Guide
Moderator
Not statistical
Small
Long time
Methods
Focus
In-depth
Groups
Questions
Observations
Experiments
Time relations
Cross-section
Longitudinar
Limitations
Not decisive
Not perfect
Not replace
Place and Promotion
Trade
Space
production
warehousing
selling
consuming
Time
permanent production. periodic consumption
periodic production. permanent consumption
unbalance
Assortment
wholesaler
retailer
Promotion
Marketing communication
ATL
large
unfocus
BTL
specific
focus
TTL
both
Segmentation-Targeting-Positioning Marketing
Model
Segmentation
Aims
Criterias
Geo
Demo
Social
Eco
Requirements
Stability
Measurability
Availability
Objectivity
Effects
Choose
Fix mix
Effective
Targeting
Positioning
4P
Product
Price
Place
Promotion
Customer
Satisfaction
Value