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MARKET RESEARCH (SECONDARY aka Desk (:cry: (not specific to needs, out of…

- - - - :cry:
        
        leading / unclear questions
        
        misleading
        
        attracted but won't buy
        
        time, money
        
        collating, analysing
      - :smiley:
        
        detailed qualitative info
        
        opinions
        
        online
        
        cheaper
        
        esier
        
        linked to prize draws
        
        encourages
    - - :smiley:
        
        explain questions
        
        detailed response
      - :cry:
        
        lead to answer in a certain way
        
        bias
        
        time consuming
        
        expensive
        
        influenced by group
    - - :smiley:
        
        inexpensive
      - :cry:
        
        info = basic figures
        
        no reasons for customers' decisions
    - - :smiley:
        
        detailed opinions
      - :cry:
        
        time
        
        expensive
        
        biased
        
        influenced by others
  - - - original data
        
        via direct contact
        
        potential, existing customers
- - - - available for used by others
  - - - Sales department
        
        Sales records
        
        pricing data
        
        customer records
      - Finance department
      - Customer service department
      - opinions of distribution and public relations personnel
    - - government statistics
      - newspapers
      - internet
      - market research agencies
      - trade associations
  - - - large scale data