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Chapter 14 (Privacy, Ethics, and Mining Data about Individuals (Adding…

- - - - Gather appropriate data
      - Consider appropriate methods
    - - Use scenarios through data mining process
      - Keep in mind the problem to be solved
      - Data should be considered an asset
      - Think about what investments should be made
        
        Get best leverage from asset
      - Expected value framework can help us structure business problems
        
        See the component data mining problems
        
        Connective tissue of costs,benefits and constraints imposed by the business environment
      - Generalization and overfitting
        
        Find patterns if we want to find paterns
        
        Generalize data we have not seen yet
      - Applying data science to a well structured problem
      - Exploratory data mining
        
        Require different levels of effort in different stages of the data mining process
  - - - Choosing an objective
      - Finding a set of parameters based on objective