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Conclusion (Ch. 14 (Fundamental concepts of Data Science (Three types…
Conclusion
Ch. 14
Fundamental concepts of Data Science
Analytic engineering & exploration
Solving business problems
Understand methods & techniques
Facilitates communication
Three types
Organization & competitive landscape
Thinking data-analytically
Extracting knowledge from data
Mining Mobile Device Data
New business problem
Increased mobile activity
Little leverage, yet
Apply fundamental concepts
Think of concrete problem
Understand how to represent devices & their locations
Changing How We Think about Solutions to Business Problems
What is the problem?
Notice how the problem changes
If not, may run into resistance later
What Data Can't Do
Understand limits of data science
People and computers are good at different things
Data doesn't always represent objective truth
Notice human judgement
Combine right data science techniques & data
Privacy & Ethics
Important issues
Tension between privacy and improving business decisions
More fine grain data
Better prediction
Extremely complicated
Think carefully about these