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Chapter 11: Visual Knowledge (Mental Images (a package (In our mind), a…
Chapter 11: Visual Knowledge
Mental Images
a package
In our mind
a perceptual reference frame
Visual working memory is based in imagery and uses perceptual, spatial representations
Pictures/Images
Imagery is not “mental pictures
Once image is stored,
you can’t manipulate it
Images are organized, unambiguous
Divided Attention
Person asked to try to detect a weak visual signal while also maintaining a visual image in mind
Introspection
: to study mental imagery
Dual coding:
High-imagery words, for instance, can be coded as both word and image
Brain
Frontal areas:
The activation patterns appear identical
pariteal and temporal areas:
The activation patterns appear identical
occipital area:
The activation patterns appear somewhat different
