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Celebrities in Vietnam. Are they worth the fame? (Idol of consumption…

- - - - Idol of production: hardworking (Lowenthal 19??)
- - - - A viable career by the sales of their celebrity-commodity (Turner et al. 2000). In other words, the personal objective of the celebrity may be to construct a successful career through the commercial circulation of their identity. This highlights how celebrities do not function as commodities in the traditional sense of a standardized product (Turner et al. 2000) #
        
        4 ways to generate revenue in Vietnam
        
        going to parties/events
        
        Working as impresarios
        
        Doing business based on their reputation
        
        advertising contracts
        
        Individuals can become brands in their own right, with enormous commercial potential.
    - - A long-term interest in the celebrity's commercial success (Redmond & Holmes 2007)
        
        market films, CDs, magazines, newspapers, television programmes
        
        Media entrepreneurs: attract audiences
        
        Film producers use stars
        
        marketers use celebrity endorsements
        
        television programmes feature guest appearances
- - - - Showing off money and luxury clothers
      - Celebrities set up magazine. news to update their life in magaizine.. Create false value of celebrities.
    - - Nudes/ Sexual scandal
      - Love triangle
      - Backstab and sueing
- - - - City dwellers
      - Age: 18-25
- - - - The celebrity is an embodiment of a discursive battleground on the norms of individuality and personality within a culture (Marshall 1997)
      - The celebrity system is a way in which the sphere of the irrational, emotional, personal, and affective is contained and negotiated in contemporary culture (Marshall 1997)
    - - the media act as the custodian of the ‘public interest’, widening public access to mass media, which in turn promotes democracy and freedom of expression. The widening access to modern technologies landline telephones, the print and broadcast media, and the new social media has laid the foundation for an informed citizenry capable of effectively participating in political affairs. (2016 P. Iosi dis, M. Wheeler)