Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Mix: Product Theory (Product/Service (Consumer product…
Marketing Mix: Product Theory
Product/Service
Consumer product
Convenience product
Shopping product
Specialty product
Unsought product
Industrial Product
Organizations, persons, places, ideas
Social ideas
Social marketing
Product Decisions
Individual product decisions
Product Attributes
Quality
Use TQM to maintain 2 things:
Level (performance quality)
Consistency (Conformance quality)
Style
Features
Branding
Packaging
Labeling
Support Services
Product Line Decisions
Filling
Stetching
Product Mix Decisions
Service marketing
Characteristics of Services
Intangibiilty
Indivisibility
Variablity
Perishability