Your guide to beach safety - RNLI leaflet (Third page (At the bottom of…
Your guide to beach safety - RNLI leaflet
- leaflet information about beach safety
The general public
To inform and instruct about safety
Encourage donation to RNLI
picture little kids having fun, being watched by lifeguard on jet ski
Eye catching and bold graphics (use of primary colours)
The use of the word your makes it more personal for the reader.
Repetition of the RNLI logo (makes it look official and perhaps trustworthy)
Yellow exclamation mark In the box against the red background informing us of emergency numbers.
Slogan appears at the bottom "life first", shows their focus on saving lives.
True story - talks in the first person using names of the family, this adds realism to the passage.
The photograph shows a mother and son who look very ordinary that the general public can relate too.
The teenager is very tall which shows that even big people can get into trouble in the sea.
"Caroline Yard will never forget her holiday in June 2007"
One line that creates tension before you read the passage, makes you want to carry on reading
In the true story she uses emotive language such as "shaking with shock", "crying" , "wood have drowned", "still makes me cry"
All in contrast to her opening line which was "I was relaxing on the beach" , this is all changes when the emotive language comes into place.
Yellow information box about rips with a danger symbol which grasps our attention
Has simple easy diagrams telling us what to do in a rip.
These photos are made to look slanted, so almost stuck on which seems the leaflet seem informal and accessible (not to official looking)
Information is in bullet points which makes it easy to read and follow.
Dominated by flag symbols
Simple to understand with short sentences e.g. "know your flags"
Not long winded and easy to understand
Split page with swimming surfing and bodyboarding section talks in the second person - talking directly to the reader using the word "you"
Bullet points with subheadings making it easy to read
Adverbs used such as always and never to give clear advice.
The tone is direct but polite e.g "we suggest"
At the bottom of the page, repeated warning symbols on a contrasting blue background which catches the eye.
These repeated symbols tell us the correct emergency numbers
(put on every page)
as well as survival tips.
Change in style reverses to the first person, using words such as "we" and "our" , makes us feel included in the organisation
Statistics are used to show how much work they do and how effective the system is e.g. 8000 people rescued a year
"Ordinary people extraordinary acts", contrast (juxtipertition) which is striking and eye catching.
Emotive phrases "someone is drowning in the surf", "child swept out", "will you help us meet that need?".
Makes us feel responsible for donating
Good reason to help
Overall presentation of leaflet
3 main primary colours red, yellow and blue
Red represents danger
Yellow represents warning, sand and sun
Blue represents calm and the sea.
Use of triangle warning signs to highlight key messages.
Raises awareness of the RNLI
Switches from first to second person.
Easy to read and attractive.