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(PEOPLE (Reduce cost of staff (Use internship, Multi skill), Management…
PEOPLE
Reduce cost of staff
Use internship
Multi skill
Management
Motivate staff
Creative
Well train Staff
Good attitude staff
Good response to customer
METHOD
Operation
Low cost
No fill, no louge
Secondary airport
Aircraft quick turn around 25 min
Efficient
Use out sourcing
High aircraft utilization
High safety and security
Marketing
Promotion
0 Baht
Focus on potential market
Marketing segment
Multi advertising
Channel
Easy payment
VISA
Paypal
Counter service
etc
Easy to access
Agent
Counter
internet
Counter service
Online booking
SUPPORTIVE
Partners
Tour agency
Car rent
Hotel
Law and Regulation support
ASAM
Financial aupport
Subsidies
30 largest share holder
MACHINE
Aircraft design
Using lettuce chair
Easy to secure
Long life
One type of aircraft
High bargaining power
Cut cost 50%
Equipment
Spare parts
Staff trainning
Maintenance cost
Economic of scale
ENVIRONMENT
Good organization culture
Many foreign staff
Give important of staff
Good team work
Devote culture
Low hirarchy
Staff as family
