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STRATEGIC BRAND ANALYSIS (TREND ANALYSIS (PEST ANALYSIS (POLITICAL (BREXIT…
STRATEGIC BRAND ANALYSIS
CUSTOMER ANALYSIS
CONSUMMER TRENDS: ONLINE RETAIL, SOCIAL MEDIA STATUS, SPENDING
MOTIVATIONS: IMAGE, PRICE, QUALITY
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UNMET NEEDS: LONG LIFE PRODUCT, EMOTIVE ATTACHMENT,FUNCTIONAL AS WELL AS FASHIONABLE
SELF ANALYSIS
EXISTING BRAND IMAGE
FUN, FESTIVAL, YOUTH, HIGHSTREET, FUNCTION
SWOT
STRENGTHS
FUNCTION, DESIGN, USP, MINIMAL WASTE,POTENTIAL
WEAKNESSES
TURN AROUND, UNKNOWN, COMPETITORS,RANGE SIZE,FINANCE
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TREND ANALYSIS
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PATTERNS, TEXTURES AND COLOURS
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PEST ANALYSIS
POLITICAL
BREXIT, TAX,IMPORT/EXPORT CHANGES,RELATIONS
SOCIOLOGICAL
ETHICS, MEDIA,INTERACTION CHANNELS,SHOPPING METHOD PREFERENCES
TECHNOLOGICAL
APPLICATIONS, SUSTAINABLE MATERIALS/PRODUCTION, RETAIL, SPECIALIST FABRICS, SERVICES AVAILABLE
ECONOMICAL
BREXIT, DROP IN £, INFLATION, INCOME CONTRACTS,LOANS, DISTRIBUTION
COMPETITOR ANALYSIS
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HIGHSTREET, OUTERWEAR SPECIALISTS AND ONLINE RETAILERS
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